E-commerce · Beauty & fragrance · Store design & development · Technical SEO · AI visuals
The Beast Beauty
An old, broken perfume store — full of errors and confusing logic — wasn’t bringing in clients.
- Rebuilt in 1 month
- Technical-SEO focus
- Custom fragrance buying logic
- 100% AI-generated visuals + hero video
- Industry
- E-commerce · Beauty & fragrance
- Deliverables
- Store design & developmentTechnical SEOAI visuals
- Live site
- thebeastbeauty.com ↗
The challenge
The client’s previous store was old and broken — riddled with errors, with confusing logic that made it genuinely hard to buy. The brief was clear: bring in clients. That meant fixing the foundation first — technical SEO and a buying experience that actually works.
What we did
- Rebuilt the store from scratch with a completely new design, delivered in one month.
- Focused on technical SEO so the store can be found and ranks for the right searches.
- Built custom logic tailored to the client — promotions, perfumes, flavours and scents — so browsing maps to how people actually shop for fragrance.
- Generated every visual on the site with AI, regenerated from the ground up — including the hero video on the first screen.
The outcome
A fast, clean, error-free store built to be found and to sell — with custom fragrance-buying logic and a fully AI-generated visual world, right down to the first-screen video.
Rebuilt to win clientsThey built the site for our perfume bar and absolutely nailed our mood. Every little detail was refined, and they always replied fast. Can recommend.
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