Tech · AI product · Brand identity · Web design
PicPac
A consumer AI product needed a bright, friendly brand that makes it instantly approachable.
- Playful identity
- Bold, friendly visuals
- Product presentation
- Consumer-app tone
- Industry
- Tech · AI product
- Deliverables
- Brand identityWeb design
- Live site
- Private / NDA
The challenge
PicPac is a consumer-facing AI product. To get people to try it, the brand had to feel fun and approachable — never intimidating or overly technical.
What we did
- Designed a playful identity built on bold color and a friendly character.
- Carried the tone into a product presentation that invites people in.
- Kept everything consumer-first, lowering the barrier to a first try.
The outcome
A bright, approachable brand that makes a consumer AI product feel easy and inviting to use.
A friendly, approachable brandRecognise the problem?
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